Mission and Vision

MISSION: To deliver proactive and strategic legal guidance that empowers bold professionals build with confidence, protect what matters, and grow with purpose.VISION: To transform the way enterprises access legal protection - making it practical, empowering, and built for modern founders.

Legal Services for Startups, Enterprises & Nonprofits

We provide tailored legal solutions designed to meet the unique needs of startups, established enterprises, and nonprofit organizations. Whether you’re launching a new venture, managing growth, or addressing operational challenges, we deliver expertise in commercial and technology transactions, intellectual property protection, data privacy compliance, and business strategy. Our services are crafted to support innovation, safeguard your assets, and drive sustainable success in a competitive landscape. From drafting contracts and protecting your brand to advising on governance and regulatory compliance, we are here to help your organization thrive!

The Legal Accelerator Program™
(The "LAP™")

The Legal Accelerator Program™ (LAP™) is a high-touch legal and strategic engagement designed for bold business owners who are ready to scale with confidence. Whether you’re launching a new offer, expanding your team, or building your brand assets, this program gives you the legal foundation and growth roadmap you need to scale without costly missteps.You'll get tailored legal infrastructure, expert contract oversight, compliance support, and brand protection all delivered through a strategic lens. From trademark strategy to client agreements and product launches, we’ll clean up what’s behind you and build what’s ahead.By the end of the engagement, you’ll have a complete legal foundation, a launch-ready brand, and the clarity to scale with fewer risks and more control. This is legal counsel for founders who want to grow smarter not slower.

Document Review Services

Take advantage of our premium document review services to ensure accuracy, compliance, and risk mitigation across a wide range of legal and business documents. Our meticulous process involves analyzing contracts, agreements, and regulatory filings to identify key issues, inconsistencies, and potential liabilities. Thorough document review enhances legal strategy, supports due diligence, and streamlines both personal and business operations. Whether for corporate transactions, litigation, or compliance audits, our services help safeguard your interests and ensure clarity in all legal matters.Our BUSINESS agreement review includes operating agreements, convertible loan agreements, trust documents (revocable and irrevocable), music production contracts, partnership agreements, vendor agreements, NDAs, licensing agreements, liability waivers, and real estate contracts. We also review employment contracts, service agreements, purchase agreements, cohabitation agreements, car rental agreements, and waiver of marital rights documents, ensuring they meet legal and regulatory standards while protecting your interests.For LITIGATION-related matters, we handle complaints, demand letters, motions (including motions to dismiss and motions to stay), interrogatories, discovery requests, summary judgment briefs, legal briefs, appellate briefs (including specific state Court of Appeals and other appellate reviews), adversary complaints, and responses to motions. Additionally, we specialize in reviewing reply briefs, settlement agreements, formal fund recovery requests, and demand letters for personal injury, defamation, and financial disputes.Our COMPLIANCE AND REGULATORY review services extend to bankruptcy petitions (including Chapter 7 involuntary petition responses), consumer protection claims, antitrust complaints (such as Sherman Antitrust Act filings for FCRP standards compliance), corporate compliance documents, regulatory filings, and financial legal demand letters. By leveraging our comprehensive document review services, you can confidently navigate legal complexities, mitigate risks, and achieve favorable outcomes in both personal and business legal matters.Areas we cover include the following: administrative law, business law, civil litigation, contract law, criminal law, employment law, estate planning, family law, intellectual property, real estate, and much more!

About Heather N. Bowen Pascual, Esq., CIPM

Heather N. Bowen Pascual, Esq., CIPM is the Founder & CEO of Proactive Wisdom LLC.She is an attorney, entrepreneur, and author with a practice that merges legal consulting, strategic advising, and health & wellness entrepreneurship. With a background in corporate transactions and nonprofit leadership, Heather brings a multidimensional approach to business — one that centers clarity, ethics, and execution.She has been featured in nearly 65 publications and speaking engagements on topics ranging from brand protection and transactional innovation to discipline, resilience, and career development. Heather is passionate about empowering professionals to own their voice, protect their value, and pursue ventures that matter.When not practicing law, Heather can be found serving on Boards of Directors and Advisory Boards, training for and running domestic and international marathons, playing classical music, or working on her next book.

Commercial and Technology Transactions

We assist businesses in navigating complex commercial negotiations, technology agreements, and corporate transactions tailored to their unique needs. Whether you're licensing software, entering into SaaS agreements, forging strategic partnerships, or managing marketing deals, we ensure your contracts are clear, enforceable, and aligned with your goals.Our services include advising, drafting, structuring, negotiating, reviewing, and finalizing the following types of agreements:

  • Non-Disclosure Agreements (NDAs)

  • Master Service Agreements (MSAs)

  • Statements of Work (SOW)

  • Professional Services Agreements (PSAs)

  • Employment Agreements and Offer Letters

  • Independent Contractor (IC) Agreements

  • Consulting Contracts

  • Settlement Agreements

  • Commercial Leases

  • Enterprise Commercial Agreements

  • End User License Agreements (EULAs)

  • Acceptable Use Agreements

  • Website Terms & Conditions

  • Website Terms of Service

  • Website Terms of Use

  • Software-as-a-Service (SaaS)

  • Subscription-Based Contracts

  • Service Level Agreements (SLAs)

  • Technology Transfer Agreements

  • Technology Transactions

  • Beta / Evaluation Agreements

  • Cloud Service Agreements

  • Data License Agreements

  • E-Commerce Agreements

  • Procurement Contracts

  • Supply Chain Agreements (ex. with suppliers, manufacturers, and distributors)

  • Reseller Agreements

  • Vendor / Supplier Deals

  • Affiliate Marketing Contracts

  • Referral Partnerships

  • Book Publishing Deals

  • Social Media Influencer Contracts

  • Event Planning Contracts (ex. venue and catering)

  • Promotional Agreements

  • Sponsorship Arrangements

  • Joint Venture Agreements

  • Social Media Influencer Contracts

  • Sponsorship Arrangements

  • Promotional Agreements

  • Affiliate Marketing Contracts

  • Referral Partnerships

  • Joint Venture Agreements

  • Event Planning Contracts (e.g., venue and catering)

  • Book Publishing Deals

  • Brand Ambassador Agreements

  • Creator/UGC Content Production Agreements

  • Talent Management/Agency Representation Agreements

  • Media Buying and Insertion Orders

  • Talent and Casting Agreements

  • Production Services Agreements (photo/video)

  • Content Licensing and Syndication Agreements

  • Podcast Advertising and Host-Read Sponsorships

  • Newsletter/Email List Sponsorships

  • Co‑Marketing and Co‑Branding Agreements

  • Merchandising and Collaboration (capsule collection) Agreements

  • Giveaways/Sweepstakes/Contest Rules and Affidavits

  • Promotional Code and Discount Program Terms

  • Sampling/Seeding Agreements

  • Out‑of‑Home (OOH) Advertising Agreements

  • Platform Terms for Influencer Marketplaces

  • Affiliate Network Participation Agreements (e.g., Impact, ShareASale)

  • Marketplace Storefront Agreements (e.g., Amazon, TikTok Shop)

  • Shoppable Content/Live Commerce Agreements

  • User‑Generated Content (UGC) Rights and Releases

  • Content Hosting/Distribution Platform Agreements (e.g., YouTube, Spotify)

  • Data Sharing and Attribution Agreements (e.g., UTM parameters, pixel data)

  • Marketplace/Platform API and Data Access Terms

  • Payment Processor/Checkout and Refund Policy Terms

  • Social Commerce Ad Account and Business Manager Access Agreements

  • Legal Operations

  • Technology Implementation

  • Process Design

  • Workflow Automation

  • Change Management

  • Metrics & Reporting

  • Knowledge Management

  • Budgeting and Financial Planning

  • Policy Creation & Implementation

Intellectual Property, Data Privacy, Security, Compliance, and AI

Protecting your brand and data is critical in today’s market. We provide comprehensive intellectual property (i.e. Trademark, Copyright, Trade Secret, Trade Dress) services to secure your trademarks, copyrights, and licensing agreements, ensuring your creative and technological assets are safeguarded.In addition, we guide businesses through data privacy regulations to ensure compliance with laws like GDPR, CPRA, VCDPA, CPA, UCPA, and more.Our expertise includes the following:

  • Intellectual Property Strategy

  • Intellectual Property Registration

  • Intellectual Property Prosecution

  • Intellectual Property Portfolio Management

  • Intellectual Property Licensing

  • Intellectual Property Coexistence

  • Intellectual Property Infringement

  • Intellectual Property Enforcement

  • Intellectual Property Defense

  • Likeness, Name, and Publicity Rights Licenses

  • Trademark Usage Guidelines and Approvals

  • Music/Stock Asset Clearance and Licensing

  • Work‑Made‑for‑Hire and IP Assignment Provisions

  • Post‑Termination Content Removal and Archive Rights

  • Exclusivity/Category Lockout and Non‑Disparagement Clauses

  • Experiential Activation Agreements

  • Venue Licensing and COI Requirements

  • Talent Appearance and Meet‑and‑Greet Agreements

  • Booth/Exhibit Space Agreements

  • Travel and Per Diem Policies/Approvals for Talent

  • Artificial Intelligence (AI) Operations

  • Data Privacy Audits

  • Data Privacy Compliance Programs

  • Data Processing Addenda (DPAs)

  • Data Use Agreements

  • Cross-Border Data Transfers

  • Customer Consent Management

  • Cookie & Tracking Technology Compliance

  • International Expansion

  • Incident Management

  • Incident Response

  • Security Measures

  • Privacy Notices (external facing)

  • Privacy Policies (internal facing)

  • Privacy by Design

  • Privacy Program Development & Management

  • FTC Endorsement/Disclosure Compliance Addenda

  • Advertising Standards Addendum (NAD/ASA/ICC alignment)

  • SAG‑AFTRA Influencer Waivers/Compliance (where applicable)

  • Children’s Advertising/COPPA Compliance Rider

  • Health/Financial/Alcohol/Regulated Products Advertising Riders

  • Moral Turpitude/Brand Safety Clauses and Takedown Rights

  • Sweepstakes/Promotion Bonding and Registration (NY/FL/RI) Services

  • Content Review and Pre‑Clearance Procedures

Business Strategy, Governance, and Operations

Strong governance and operational frameworks are essential for sustainable growth, particularly when working with cross-functional leaders. We work with businesses to build and refine their strategies and conduct due diligence processes, ensuring efficient management and compliance with corporate governance standards.Our services include advising, consulting, and developing the following to help scaling companies establish a foundation for success:

  • Corporate Compliance

  • Corporate Development

  • Corporate Governance

  • Corporate Transactions and Policies

  • Due Diligence

  • Best Practices

  • Business Formation (LLC, S Corp, C, Corp, B Corp)

  • Operational Processes (products and services)

  • Operational Structuring

  • Strategic Growth Plans

  • Risk Assessment and Mitigation

  • Risk and Crisis Management

  • Regulatory Compliance

  • Managing Outside Counsel

Get in Touch with Us!

Ready to take your business to the next level? If you made it this far, you're our type of person. Whether you need legal support for contracts, intellectual property, compliance, or strategic guidance, we’re here to help. Reach out today to discuss how our services can meet your unique needs. Complete the intake form and let’s work together to protect and grow your business!

Global Client Representation

Attorney Advertising. Prior results do not guarantee a similar outcome. The content of this website is provided for informational purposes only and does not create an attorney-client relationship. For guidance on specific legal issues, please get in touch.© 2025 Proactive Wisdom LLC. All Rights Reserved.

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